Building is now the easy part.
Finding users is what's hard!

Find your next 100 customers.
DM your users who are also app builders

Hey100 is like a dating app for your product. Match with other devs who are also building things. If you like each others apps--try them, chat, share feedback
A community for builders with real products

Hey, I'm Jaryd.

This year I've shipped 4 apps, and I've made $0 from any of them.

The thing is, building has never been easier, it's the finding users and actually getting revenue that's now never been harder.

Yet, we still see people posting on social media with great MRR charts and these insane user growth curves thanks to incredible TikTok coverage, and it's easy to feel demotivated. This is not the norm though.

I've found myself pouring creative energy into my apps during the build part, then asking friends and family to try them, or posting on social a handful of times hoping to get users, perhaps the odd TikTok hoping for a viral spike. None of that has worked and that path from 0 to 100 is where so many apps die and we move to the next idea, hoping that will solve it.

Finding the first people who will actually open the thing, use it for a week, and tell you honestly what's broken is hard.

Sound familiar?

If that feeling resonates with you, hey!

You're not alone. I write a newsletter to over 40,000 builders and devs, and I know this problem is real. That's why I'm working on Hey100. It's a match-making app for builders/devs like you and me. You make a "dating profile" for your product. Add pics, answer prompts, make it yours. You swipe and say hey to apps that you'd genuinely use. When someone says hey back to yours, you match, and you trade: you use theirs, they use yours, and you both send feedback.

Every builder of an app is also a possible user of another app. Yes I make apps, but I'm also a product manager, business owner, guitar player and padel enthusiast.

Hey100 is invite-only to start. Small waves so the first people in actually find good matches. If you have a real product and you're stuck finding your first 100 users, I'd love to have you.

Jaryd Hermann
Jaryd HermannFounder, Hey100 · Creator/writer of The-Diff

Questions, answered

What is Hey100?
A match-making app for developers. You list your product with screenshots and prompts, say hey to apps you'd use, and when someone says hey back you match and trade: you use theirs, they use yours.
Who is it for?
Indie builders and small teams with a real product and fewer than about 100 active users. iOS, Android, web apps, SaaS, browser extensions and AI tools all count.
Do I need a live product?
You need something people can use, even if it's in TestFlight or beta. Every account lists a product, which is what makes every match a fair trade.
What's a trade?
Once you match, both sides get each other's test links and codes. You each use the other app and send short, structured feedback: first impression, what confused you, what you'd pay.
How is this different from feedback swap sites?
No credits or queues. Both sides have to want to try each other's app before a chat opens, so the people testing your app actually chose it.
Is it free?
Your first 5 matches are free. After that, Pro unlocks unlimited heys and matches, better visibility and full analytics. Inviting a builder gets you both 3 more matches.
Why invite-only?
A match-making app only works when there are enough good matches. We are letting builders in by category, in waves, so each group has plenty of apps to find.
What do you verify?
Optionally connect GitHub, App Store Connect, Stripe or RevenueCat to show badges like "shipped", "active" or a revenue band. Exact numbers are never shown unless you choose to.